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Chill theme supported by large Popsicle props, melted Popsicle on a car, ice-like lettering. Popsicles were handed out from a small refrigerated trailer attached to a Toyota RAV 4.

A collection of modified Lexus vehicles assembled in the lobby of the LA Auto Show in 2018. The variety, complexity and beauty of these cars was underlined by a unique environment with special contemporary graphics that broke away from the Lexus corporate norm.
Supported with music played by a DJ on turntables that retracted from a custom Lexus car, this booth was a demonstration that Lexus can indeed be a cool car.
The popularity of the booth was a testament that supported this premise.

Floating in Union Bay, Seattle, in front of Husky Stadium

Build in progress . Floating in Union Bay, Seattle, in front of Husky Stadium

Picture of the event. The barge was very popular, and people ordered free burgers on the app for delivery or cruise-through

The goal was to design a stand that incorporated marketing graphics in a cool, innovative way, and was able to be installed on multiple sites by three persons with simple tools.